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Key takeaways
- Users prioritize meaningful connections instead of swiping through endless profiles
- Public figures and high-profile professionals require discretion in dating
- People curate their love lives like they curate personal brands
- They desire partners who complement their lifestyles
Nature published a survey of two large German samples to compare the personality profiles of the wealthy and the non-wealthy, which came to several interesting conclusions. Wealthy people take bigger risks with greater frequency than the non-rich. They tend to be more extroverted, more receptive to new experiences, more thorough and diligent, and less neurotic, making them less prone to anxiety and other negative emotions.
Based on these personality traits, one can conclude that high-net-worth individuals hold potential partners to high standards in terms of behavior and are willing to date outside their “type,” being more open to experiences and taking risks and more extroverted.
Beyond the affirmation of these values, the rise of exclusive dating apps like MillionaireMatch signals that affluent singles are increasingly seeking meaningful connections. This platform boasts over 5.8 million high-quality members and facilitates more than 2 million monthly conversations. Known for its selective admission process targeting career-oriented individuals, The League has introduced in-person events in upscale venues. Premium services range from $300 to $2,500 per month, reflecting a commitment to exclusivity.
How to craft an elite dating bio
Authenticity is key to how any dating profile is perceived, and an elite bio must genuinely reflect one’s personality and cater to the niche of the dating site itself. To attract similarly affluent and like-minded individuals, an upbeat attitude is essential, so the person writing the profile should be in a positive frame of mind.
For example, when creating an elite sugar dating bio, it’s important to show rather than tell. If someone wants to demonstrate affluence, they should not state that they like luxury vacations but mention the last one they went on.
According to an EliteSingles survey in the UK, bad grammar and spelling is the most despised trait on a dating profile. It can suggest an inadequate commitment to the romantic journey and make the person seem uneducated, which is at odds with the perception of exclusivity, including access to a good education.
Users of exclusive dating apps seek quality over quantity
Forbes Magazine reports that 80% of millennials and 79% of users from Generation Z suffer from dating app fatigue, at least partly due to constant swiping. Traditional dating apps rely on volume, offering endless profiles with minimal filters beyond basic preferences. The effects on dating platforms are becoming evident. As of February 2025, the net worth of Match Group, which owns mainstream dating sites and apps like Hinge, Tinder, OKCupid, and Plenty of Fish, has dropped to $8.58 billion, down from $46.58 billion in 2021. Bumble let go 30% of its workforce after a $32 million net loss in the final quarter of 2023.
Privacy and compatibility
Public figures, celebrities, and high-profile professionals require discretion in dating. Exclusive apps meet this need by implementing strict vetting processes, invite-only access, and background checks to protect users’ privacy.
Many high-net-worth individuals prefer dating within elite circles to ensure financial and lifestyle compatibility. Exclusive dating apps invest in psychometric testing, advanced algorithms, and concierge matchmaking services to optimize compatibility. High-achievers tend to lack time for random dates, preferring a streamlined, no-nonsense approach to finding a compatible partner.
The bottom line
More than ever, one’s career, lifestyle, and social standing impact their desirability in the dating world. Many exclusive dating apps require LinkedIn integration and professional achievements as part of the profile-building process. Just as luxury travel and fashion define social status, dating has become an area where exclusivity matters.